Service
Creative Testing
A campaign that works well in month one rarely stays the cheapest option forever. Creative Testing is how we keep your cost per lead from drifting upward as ad fatigue sets in.
Ad platforms reward fresh, relevant creative. The same image and headline shown to the same audience for months will eventually become more expensive to run, even if nothing else about your campaign changes. Creative Testing is the ongoing process of introducing new angles, formats, and messaging, then measuring which ones actually lower your cost per booked appointment — not just your cost per click.
We test variables like the hook (the first line a homeowner sees), the visual format (photo vs. video vs. before/after), the offer (free inspection vs. estimate vs. financing mention), and the audience segment. Underperforming variants get cut quickly; winners get more budget.
This is not a one-time setup. It runs continuously in the background of every active campaign, so your results tend to improve — or at minimum hold steady — over time instead of decaying.
What's Included
- Ongoing creative variant testing (copy, visuals, offers)
- Performance-based budget reallocation toward winners
- Seasonal and storm-driven creative refreshes
- Reporting on which creative angles perform best in your market
Ready to Grow?
Ready to See What This Looks Like for Your Company?
Tell us about your business and we will put together a clear picture of what a Raw Reach campaign could produce for you — no obligation.
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